National Sales Manager

Founded in 2003 MOBY GROUP operates in South & Central Asia, the Middle East and Africa. Headquartered in Dubai, the group employs over 1,200 individuals across 16 businesses. MOBY has been widely recognized for its role in bringing news and entertainment to underserved populations. It serves over 300 million people through its activities in broadcasting, digital & online, production, strategic communications, publishing, music, sports, and research. MOBY’s local-language content in English, Farsi, Pashto, Hindi, Arabic and Amharic spans a range of genres, including dramas, reality television, lifestyle and music shows, sports, news & current affairs, and children’s programs. For more information please visit our website www.mobygroup.com

Position Definition:

• Lead nationwide sales operations across Kabul, Mazar, and Herat, managing distributor relationships and 3-city sales teams.

Key Role:

• Drive revenue targets, expand wholesale and retail coverage, and build sustainable distribution networks for FMCG products.

Key Responsibilities:

• Recruit, train, and manage 3 Territory Sales Managers and 9 sales reps.
• Negotiate and manage distributor/wholesaler agreements in all cities
• Set monthly sales targets by city, distributor, and SKU
• Monitor daily sales performance and inventory offtake
• Conduct weekly sales reviews and territory visits
• Design sales incentive programs and promotional mechanics
• Competitor intelligence tracking and pricing strategy adjustments
• Retailer mapping and new channel development

• 5+ years FMCG sales experience in Afghanistan
• Managed multi-city sales teams (10+ people)
• Established distributor network in Kabul, Mazar, Herat (strong advantage)
• Proven track record meeting/exceeding revenue targets
• Experience with ambient FMCG categories (dairy, sauces, snacks, beverages)
• Strong negotiation and relationship management skills
• Fluent in Dari/Pashto and English

Please send your CV and a brief cover letter to jobs@mobygroup.com. We kindly request that you submit all documents in PDF format and ensure that the document title includes your first and last name, as well as the specific position or vacancy you are applying for.