About MOBY Group
Founded in 2003 MOBY GROUP operates in South & Central Asia, the Middle East and Africa. Headquartered in Dubai, the group employs over 1,200 individuals across 16 businesses. MOBY has been widely recognized for its role in bringing news and entertainment to underserved populations. It serves over 300 million people through its activities in broadcasting, digital & online, production, strategic communications, publishing, music, sports, and research. MOBY’s local-language content in English, Farsi, Pashto, Hindi, Arabic, and Amharic spans a range of genres, including dramas, reality television, lifestyle and music shows, sports, news & current affairs, and children’s programs. For more information please visit our website www.mobygroup.com
Job Description
Position Definition:
Lead Moby's FMCG business unit with full P&L ownership, combining strategic business development with operational execution across the Afghanistan market.
Key Role:
Drive rapid market entry, build sustainable revenue streams, build a distributor network, and scale FMCG operations from launch to profitability.
Strategic:
- Design and refine business models (Moby FMCG)
- Shape go-to-market strategies and competitive positioning
- Develop distribution models and logistics frameworks with MOAM
- Identify new product categories and manufacturing partners for expansion
- Present business cases and strategic plans to Quqnoos leadership
Operational:
- Oversee National Sales, Marketing, and Finance teams (16 people)
- Manage partnership execution with manufacturing partners (Kalleh/Solico)
- Ensure on-time product launches and market readiness
- Monitor daily P&L, inventory, and cash flow
- Coordinate cross-functionally with Moby Media and MOAM Logistics
- Weekly performance reporting to BD Manager
Job Requirements
- 7+ years FMCG experience with 3+ years in senior management
- Proven P&L ownership and multi-city team leadership
- Strategic thinking: business modeling, market entry, partnership structuring
- Strong Afghanistan market knowledge and distributor networks
- Experience launching new brands or categories from scratch
- Bachelor's degree in Business, Marketing, or related field (MBA preferred)
Submission Guidelines
Please send your CV and a brief cover letter to jobs@mobygroup.com. We kindly request that you submit all documents in PDF format and ensure that the document title includes your first and last name, as well as the specific position or vacancy you are applying for.
Applications are no longer being accepted for this position.
