Afghan Pay Services Company was established in 2020 with registration number 144980 and license number 70362 is registered in the Ministry of Industry and Trade. AfghanPAY started its activities in the field of electronic payment, e-up up, tickets booking and distribution channel for telecommunication companies to create a unique system and significant market presence in Afghanistan from different angles. Developed different in terms of supplying different telecommunication product lines. Moreover, AfghanPAY contracted FTTH (fiber to the home) project in partnership with Afghan Telecom Company (AFTEL) with the intention of providing high-speed internet & digital services to residential & business areas in every corner of the country to serve its beloved nation with contemporary technology and gain significant market presence in the country. 

Afghan Pay with registration number 144980 and license number 70362 is registered in the Ministry of Industry and Trade. Afghan Pay management team has more than 13 years of experience in the field of sales and distribution of telecom sectors products in the market.

Afghan Pay is committed to enter into market with a strong trading system B2B and B2C platform according to national and international norms with dedicated team, we research market goals to find and implement them.

The Afghan pay team has more than 12 years of experience in various business fields. We want to develop new business networks such as KIOSK, POS Terminals and API so that we can expand our coverage and give customers access to electronic products anytime, anywhere. To make sure that all over the country covered.

Afghan Pay intends to increase its products in every corner of the country to make your dreams come true. Click on the button on your phone to book your travel ticket and pay electronically without any risk or worry.

We know that anyone who wants to pay their electricity bill without going to a bank or Brishna company, Afghan pay invested for your satisfactions and wants to make sure all your needs are available on your phone.

Today’s technological revolution has triggered our attention to revolutionize the lifestyle of our nation through investing in the realm of technology & digitalization which is possible by launching FTTH (Fiber to the home) cutting edge technology to provide our people in every corner & counter with a high-speed bandwidth internet that trigger a high standard living style facilities though out Afghanistan

1. Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy to align with AfghanPay’s business objectives and market growth goals.
• Lead the marketing team in creating campaigns and initiatives that build brand awareness and customer loyalty in Afghanistan and beyond.
• Identify and pursue new market opportunities, partnerships, and customer segments.

2. Brand Management & Positioning:

• Oversee the development and execution of AfghanPay’s brand identity and messaging.
• Ensure consistent messaging across all marketing channels and platforms.
• Develop and manage strategies for public relations, thought leadership, and brand recognition.

3. Customer Acquisition & Retention:

• Drive customer acquisition strategies through digital marketing, traditional advertising, and partnerships.
• Create customer retention programs, loyalty initiatives, and personalized marketing strategies.
• Analyze customer insights, market trends, and competitors to refine marketing efforts.

4. Digital Marketing:

• Lead digital marketing efforts, including social media, SEO, SEM, content marketing, and email marketing.
• Manage online campaigns to ensure they align with overall business objectives and track their effectiveness.
• Use analytics tools to monitor the performance of digital channels, adjusting strategies as needed to optimize ROI.

5. Team Leadership & Development:

• Build, lead, and inspire a high-performing marketing team, setting clear goals and fostering a collaborative environment.
• Provide mentorship and development opportunities for team members to ensure continued growth and innovation.

6. Budget & Resource Management:

• Oversee the marketing budget, ensuring efficient allocation of resources to maximize impact and return on investment (ROI).
• Track and report on the effectiveness of marketing campaigns, making adjustments to optimize spend.

7. Cross-Functional Collaboration:

• Work closely with the product, sales, and operations teams to ensure marketing strategies are aligned with the company’s offerings and customer needs.
• Collaborate with the technology team to ensure the successful integration of marketing tools and platforms.

8. Market Research & Competitive Analysis:

• Conduct regular market research to understand customer behavior, preferences, and pain points.
• Stay ahead of industry trends, competitor activities, and technological advancements to adapt marketing strategies accordingly.

• Strong understanding of the digital marketing landscape, including SEO, SEM, social media, and email marketing.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to leverage data for decision-making.
• Ability to work in a fast-paced, dynamic environment with a high level of adaptability.

Preferred Skills:

• Knowledge of the Afghan market and the unique challenges and opportunities it presents.
• Experience with fintech products, digital payment systems, or financial services.

AfghanPAY services company adapts quality circles of youngsters who are having expertise & potentiality in area of interest within the domain of business lines adapted by AfghanPAY. we require our potential candidates to submit their cover letter+ CVs to hr@afghan-pay.com. Please write your vacancy number (AFP-2025-004 & field of expertise) in subject line of your E-mail as you attach your relevant documents to hr@afghan-pay.com. We are thinking about our nation’s future & fostering culture of excellence & welcoming those who are sharing our vision.

Please note: only short-listed candidates are contacted. 

Submission Email:

TO: hr@afghan-pay.com

CC: cao@Afghan-pay.com