Regional / Area Sales Manager

Company Profile: VIPAR Motorcycles Trading LLC

VIPAR Motorcycles Trading LLC is a leading and officially licensed distributor of Bajaj brand products in Afghanistan, specializing in two-wheelers (2W) and related automotive solutions. With a strong focus on quality, innovation, and customer satisfaction, VIPAR offers a wide range of Bajaj motorcycles designed to meet the diverse mobility needs of Afghan customers.

Originally established in India, VIPAR holds the official authorization to sell and distribute Bajaj products and maintains its headquarters in New Delhi, India — a close and friendly neighboring country to Afghanistan.

As part of its regional expansion, VIPAR Motorcycles Trading LLC (Afghanistan) has formally registered and licensed by the Ministry of Industry and Commerce of the Islamic Emirate of Afghanistan on 09 September 2023, under License No. 89259.

Our head office is located in Shahr-e-Naw, Kabul, while our assembly line operates in the Kabul Industrial Park, equipped with modern facilities and upgraded machinery for the packaging and assembly of Bajaj motorcycles..

VIPAR Motorcycles Trading LLC proudly employs a growing number of Afghan professionals across various departments, contributing to local employment opportunities and the development of Afghanistan’s automotive industry.

Job Title: Regional / Area Sales Manager

Job Summary

We are seeking a motivated and results-driven Regional / Area Sales Manager to drive sales growth and strengthen our dealer network in the assigned region of Afghanistan. The ideal candidate will have solid experience in the two-wheeler industry, strong knowledge of the local market, and the ability to increase sales through dealer development, customer engagement, and business expansion.

Key Responsibilities

• Sales Growth: Achieve monthly and regional sales targets by supporting dealers, identifying sales opportunities, and implementing effective sales strategies.
• Dealer Network Management:
  • Manage and strengthen relationships with existing dealers.
  • Identify, recruit, and develop new dealer partners to expand market coverage.
  • Provide regular support and guidance to dealers to improve sales performance and customer service.
• Market Development:
  • Identify new business opportunities and expand market presence within the assigned region.
  • Monitor competitor activities and market trends to recommend growth strategies.
• Customer Relationship Management:
  • Build and maintain strong relationships with dealers, fleet customers, and key business partners.
  • Support dealers in resolving customer concerns and ensuring high customer satisfaction.
• Sales Performance & Reporting:
  • Monitor dealer sales performance, inventory movement, and market coverage.
  • Prepare regular sales reports, forecasts, and market feedback for management.
• Marketing & Promotional Activities:
  • Coordinate and execute local marketing campaigns, dealer events, roadshows, and promotional activities.
  • Work closely with the marketing team to increase brand awareness and generate demand within the region.
• Business Development:
  • Identify opportunities to increase market share and improve dealer profitability.
  • Ensure dealers follow company policies, branding standards, and sales processes.

Qualifications:

·         Bachelor’s Degree in Business, Marketing, or a related field.

·         Minimum 2 years of proven sales experience in the two-wheeler (motorcycle) industry is preferred. Candidates with relevant sales experience in the consumer durables industry are also encouraged to apply.

·         Strong understanding of the Afghan market and local business culture.

·         Excellent communication, negotiation, and interpersonal skills.

·         Ability to meet and exceed sales targets.

·         Proficiency in Microsoft Office applications.

What We Offer:

·         Competitive salary.

·         Opportunities for professional growth within the company.

·         Supportive and dynamic work environment.

Interested candidates are requested to submit their updated CV and cover letter through the following email. Applications can also be submitted in person at our head office in Shahr-e-Naw, Kabul. The deadline for submission is 27-July- 2026. Shortlisted candidates will be contacted for further assessment.