Position Summary
We are seeking a motivated, creative, and results-oriented Marketing Officer to support and implement Milko's marketing activities and strengthen the company's brand presence in the market.
The Marketing Officer will be responsible for market research, promotional activities, brand development, digital marketing, product launches, customer engagement, field marketing, and marketing reporting.
The successful candidate should have a good understanding of the Afghan consumer market and be able to develop and implement practical marketing activities that increase brand awareness, product visibility, customer engagement and sales.
Key Responsibilities
1. Marketing Planning & Implementation
- Assist in developing and implementing annual and monthly marketing plans.
- Execute marketing campaigns and promotional activities for Milko products.
- Coordinate marketing activities with sales, distribution and management teams.
- Monitor the effectiveness of marketing campaigns and recommend improvements.
- Support the development of marketing strategies for new and existing products.
2. Market Research & Analysis
- Conduct regular market research to understand customer preferences, market trends and competitor activities.
- Collect and analyze information about competing products, pricing, packaging, promotions and market positioning.
- Identify new market opportunities and potential customer segments.
- Visit markets, retailers, wholesalers, supermarkets, restaurants and other relevant outlets to gather market information.
- Prepare regular market research and competitor analysis reports.
3. Brand Management
- Support the development and implementation of Milko's brand strategy.
- Ensure consistent use of Milko branding across marketing materials and promotional activities.
- Monitor product visibility and brand presentation in the market.
- Coordinate the development of promotional materials, displays, banners, brochures, posters, and other marketing materials.
- Suggest creative ideas to strengthen Milko's brand image and customer recognition.
4. Digital & Social Media Marketing
- Manage and support Milko's social media marketing activities.
- Develop content ideas for Facebook, Instagram, TikTok, and other relevant platforms.
- Coordinate with graphic designers, photographers and content creators.
- Monitor social media engagement and audience feedback.
- Support digital advertising campaigns and track their performance.
- Prepare regular social media and digital marketing reports.
5. Product Launches & Promotions
- Support the planning and execution of new product launches.
- Develop promotional campaigns for new and existing products.
- Coordinate product sampling, tasting, demonstrations, exhibitions and promotional events.
- Work with sales and distribution teams to ensure new products receive proper market support.
- Collect customer feedback following product launches and promotional activities.
6. Field Marketing & Market Visits
- Conduct regular field visits to monitor product availability, visibility, pricing and competitor activities.
- Visit retail outlets, supermarkets, restaurants, hotels, wholesalers and distributors.
- Monitor the placement and presentation of Milko products.
- Identify opportunities to improve product visibility and market penetration. Receive
- Report market issues and customer feedback to management.
7. Customer & Market Engagement
- Support activities aimed at increasing customer awareness and loyalty.
- Collect and document customer feedback regarding Milko products.
- Identify customer concerns and communicate them to the relevant departments.
- Assist in developing customer-focused promotional campaigns.
- Maintain positive relationships with retailers, distributors, restaurants, institutions and other business customers.
8. Marketing Materials & Events
- Coordinate the preparation of marketing materials and promotional items.
- Support participation in exhibitions, trade fairs, sports events, community events and other promotional activities.
- Coordinate branding and promotional activities at events.
- Ensure marketing materials are properly distributed and used.
9. Reporting & Documentation
- Prepare weekly and monthly marketing activity reports.
- Maintain records of marketing campaigns, expenses, events, market visits and promotional activities.
- Track campaign performance and provide recommendations to management.
- Monitor marketing budgets and ensure activities are implemented efficiently.
- Maintain an updated database of competitors, market information, customers and promotional activities.
