Digital Marketing and Content Officer

BarakatPay is an emerging Electronic Money Institution (EMI) project committed to providing secure, innovative, and accessible digital financial services throughout Afghanistan. The Company is dedicated to promoting financial inclusion while maintaining the highest standards of financial management, corporate governance, regulatory compliance, operational excellence, and customer protection.

We are looking for a creative and organised Digital Marketing & Content Officer to support the online marketing activities of BarakatPay and NorAI. The role will focus on creating and publishing social-media content, short videos, reels, captions and basic marketing materials. The successful candidate will help improve brand visibility, audience engagement, customer inquiries and app awareness through approved digital channels.

Key Responsibilities

1. Create and publish engaging social-media posts, short videos, reels, captions and simple promotional designs. 

2. Support the management of official Facebook, Instagram, TikTok, YouTube, LinkedIn and other approved social-media accounts.

3. Use creative and AI-enabled tools, such as Canva, CapCut, ChatGPT, ElevenLabs or similar tools, to help produce marketing content.

4. Edit simple promotional videos, add subtitles, voice-overs, music and visual effects where appropriate.

 5. Adapt approved marketing content into Pashto, Dari and/or English, depending on the audience and campaign requirements.

6. Prepare a simple weekly content plan and suggest relevant ideas based on trends, customer feedback and competitor activity.

7. Upload and schedule approved content on time, ensuring correct captions, links and brand presentation.

8. Monitor comments and messages and report important customer questions, complaints or feedback to the relevant team.

 9. Assist with approved digital campaigns by preparing content, creative material and basic performance reports.

10. Prepare simple weekly reports covering posts published, views, engagement, inquiries, feedback and recommendations.

11. Support approved marketing events, exhibitions, outdoor activities or awareness campaigns when required.

12. Carry out other reasonable marketing and content-related duties assigned by management.

 1.  Preferred Qualifications and Skills

- Interest or practical experience in digital marketing, social-media management, video editing, design or content creation.

- Ability to create attractive short videos and reels for social-media platforms.

 - Basic working knowledge of Canva, CapCut, AI content tools, video-editing tools or similar platforms.

 - Good communication and writing skills in Pashto and Dari; English is an advantage.

- Creative mindset, willingness to learn and ability to work with feedback.

- Basic understanding of social-media trends and audience engagement.

- Ability to meet deadlines and organize content files properly.

  - A degree in Marketing, Media, Communications, Business or a related field is preferred, but relevant practical skills and a strong portfolio will also be considered.

 2. Application Requirement

 Applicants are encouraged to share a portfolio of previous videos, reels, designs, social-media pages or marketing work.

Candidates without a portfolio may be asked, at the shortlist stage, to prepare a short sample video of up to one minute for NorAI.

 Website: **https://norai.app**

3. Key Performance Indicators (KPIs)

  - Timely publication of approved content.

- Quality, creativity and consistency of videos, reels, captions and posts.

 - Growth in relevant reach, views, engagement and followers. - Timely weekly marketing and performance reporting.

- Positive contribution to customer inquiries, website visits, registrations and app awareness.

- Good coordination with management and compliance with brand guidelines.

4. Important Note

 All public content must use approved information and brand assets. The employee must not publish unapproved financial, pricing, regulatory, scholarship, partnership or product-performance claims

Interested candidates are requested to submit the following documents:

1. Updated Curriculum Vitae (CV)
2. Copy of National ID (Tazkira/e-Tazkira) or Passport
3. Educational Certificates and Degrees
4. Recent Passport-size Photograph
5. Relevant Professional Certificates (if available)
6. Employment References (if available)

Applications should be submitted to:

Email: careers@barakatpay.af

Email Subject: Digital Marketing and Content Officer– Application

For further information regarding this vacancy, applicants may contact us via WhatsApp.

WhatsApp: +93 (0)700319789

Applications must be submitted through the above email address. For additional information or inquiries regarding this vacancy, applicants may contact us via WhatsApp.

Only shortlisted candidates will be contacted for further assessment and interview