Marketing Manager

Payman Ice Cream & Pasteurized Dairy Manufacturing Company is an established Afghan private-sector manufacturing company founded in 2005. The company produces a diverse range of ice cream products under the PAYMAN brand and distributes them through its extensive network of branches, agencies, distributors, and retail outlets across Afghanistan. With an established brand, diverse product portfolio, and significant distribution infrastructure, Payman aims to strengthen its market position, improve brand recognition, and expand its market reach.

Position Summary

The Marketing Manager will be responsible for developing, implementing, and managing the company's overall marketing strategy, brand positioning, market research, promotional campaigns, and product marketing activities. The position requires a commercially minded professional who can understand consumer behavior, identify market opportunities, analyze competitors, and develop effective marketing initiatives to support the company's business objectives. The Marketing Manager will coordinate closely with the Sales Department and Digital Media and Communications team to ensure consistency between marketing strategies, promotional activities, brand communication, and market performance.

Key Responsibilities

• Develop and implement the company's annual and seasonal marketing strategies.
• Prepare marketing plans aligned with the company's business objectives and product portfolio.
• Conduct market research to identify consumer preferences, market trends, competitor activities, and new business opportunities.
• Develop strategies to strengthen the PAYMAN brand and increase product recognition.
• Plan and supervise advertising, promotional campaigns, product launches, and seasonal marketing activities.
• Develop marketing strategies for different product categories and consumer segments.
• Coordinate with the Sales Department to align marketing campaigns with sales targets and distribution plans.
• Analyze market performance and identify opportunities for increasing product penetration and market share.
• Develop promotional strategies for provincial markets, retail outlets, distributors, and sales agencies.
• Coordinate with the Digital Media and Communications team to ensure consistent brand messaging across digital and traditional media.
• Monitor competitors' products, prices, packaging, promotional activities, and market positioning.
• Evaluate the effectiveness of marketing campaigns through performance indicators and market feedback.
• Prepare marketing budgets, campaign proposals, and periodic performance reports.
• Support the development and introduction of new products and packaging concepts.
• Maintain professional relationships with advertising agencies, media organizations, designers, and other marketing service providers.
• Conduct field visits and market assessments when required.
• Perform other relevant duties assigned by senior management.

• Bachelor's degree in Marketing, Business Administration, Management, or a related field. A Master's degree will be an advantage.
• At least 5 years of relevant professional experience in marketing or brand management.
• Proven experience in developing and implementing marketing strategies and promotional campaigns.
• Experience in FMCG, food and beverage, dairy, ice cream, or consumer goods industries is highly desirable.
• Strong understanding of consumer behavior, brand development, market research, and competitive analysis.
• Demonstrated ability to prepare marketing plans, budgets, and performance reports.
• Good knowledge of digital marketing and advertising platforms.
• Strong communication, negotiation, presentation, and leadership skills.
• Ability to work effectively with sales, distribution, production, and media teams.
• Proficiency in Microsoft Office applications.
• Fluency in Dari and/or Pashto; working knowledge of English is an advantage.

Core Competencies

• Strategic marketing and brand management
• Market research and competitor analysis
• Campaign planning and implementation
• Business development and commercial awareness
• Creativity and innovation
• Communication and negotiation
• Leadership and teamwork
• Performance monitoring and reporting

Interested and qualified candidates are invited to submit their updated CV and a cover letter to Email: hr@paymanicecream.com. Please mention PAYMAN-HR-2026-03 – Marketing Manager in the subject line of your email. Only shortlisted candidates will be contacted for further assessment and interview. Payman Ice Cream & Pasteurized Dairy Manufacturing Company is an equal opportunity employer.