Sales Manager

Payman Ice Cream & Pasteurized Dairy Manufacturing Company is an established Afghan private-sector manufacturing company founded in 2005. The company produces a wide range of ice cream products under the PAYMAN brand and distributes them through its network of provincial branches, agencies, distributors, and retail outlets. The company maintains distribution operations across multiple provinces, supported by refrigerated transportation, cold storage facilities, specialized ice cream vending equipment, and retail freezers.

Position Summary

The Sales Manager will be responsible for managing, supervising, and developing the company's provincial sales and distribution operations. The position focuses particularly on the effective management of the branches and agencies, achievement of sales targets, expansion of market coverage, improvement of distributor performance, and strengthening of relationships with provincial representatives and business partners. The successful candidate will ensure that the company's products are distributed efficiently, sales operations are properly monitored, and provincial branches operate in accordance with company policies and commercial objectives.

Key Responsibilities

• Manage and supervise the company's branches, agencies, and distribution network.
• Develop and implement sales strategies and operational plans for provincial markets.
• Set sales targets for provincial branches, distributors, and sales representatives in coordination with senior management.
• Monitor sales performance and evaluate the achievement of targets across different provinces.
• Establish regular reporting procedures for provincial branches and distribution teams.
• Conduct regular visits to provincial branches and key markets to assess operational performance.
• Maintain strong professional relationships with provincial representatives, distributors, wholesalers, retailers, and key customers.
• Identify opportunities to expand market coverage and develop new distribution channels.
• Monitor product availability, stock levels, distribution performance, and market demand.
• Coordinate with the production, warehouse, and transportation departments to ensure timely supply of products to provincial markets.
• Work closely with the Transport Manager to improve delivery schedules and distribution efficiency.
• Monitor sales collection, customer accounts, outstanding balances, and credit arrangements in coordination with the Finance Department.
• Review provincial market performance, competitor activities, product demand, and customer feedback.
• Ensure that provincial branches comply with company policies, sales procedures, pricing policies, and reporting requirements.
• Identify operational challenges in provincial branches and recommend appropriate corrective measures.
• Evaluate the performance of provincial sales teams and recommend improvements in staffing, training, and operational procedures.
• Prepare monthly and seasonal sales reports and present findings and recommendations to senior management.
• Support the introduction and promotion of new products in provincial markets.
• Perform other relevant duties assigned by senior management.

• Bachelor's degree in Business Administration, Marketing, Sales Management, Economics, or a related field.
• At least 5 years of relevant professional experience in sales management, distribution management, or commercial operations.
• Proven experience managing sales teams, branches, distributors, or multi-location sales networks.
• Experience in FMCG, food and beverage, dairy, ice cream, or consumer goods distribution is highly desirable.
• Strong understanding of sales planning, market development, distribution channels, and customer relationship management.
• Demonstrated ability to establish sales targets and monitor performance against measurable indicators.
• Experience in sales reporting, sales forecasting, and market analysis.
• Good knowledge of inventory management, sales collection, and customer account monitoring.
• Strong leadership, negotiation, communication, and problem-solving skills.
• Willingness and ability to travel regularly to provincial markets.
• Good computer skills, particularly Microsoft Excel and reporting applications.
• Fluency in Dari and/or Pashto; working knowledge of English is an advantage.

Core Competencies

• Sales and distribution management
• Market development and expansion
• Customer and distributor relationship management
• Sales performance monitoring
• Negotiation and communication
• Leadership and team management
• Reporting and commercial analysis

Interested and qualified candidates are invited to submit their updated CV and a cover letter to

Email: hr@paymanicecream.com. Please mention PAYMAN-HR-2026-05 – Sales Manager in the subject line of your email. Only shortlisted candidates will be contacted for further assessment and interview. Payman Ice Cream & Pasteurized Dairy Manufacturing Company is an equal opportunity employer.