We are an international development firm specializing in four pivotal domains that collectively aim to promote prosperity and resilience, specifically in underdeveloped, fragile, and conflict-affected contexts. Our expertise spans Research and Analysis, Monitoring, Evaluation, and Learning (MEL), Institutional Strengthening, and Social and Behavior Change Communication (SBCC).

We empower communities under pressure from conflict or its aftermath, and in underdeveloped, fragile, and conflict-affected contexts generally, to reclaim their own agency and build prosperous economies and resilient societies.

We collaborate with governments, civil society organizations, international aid and development organizations, and corporations through a combination of robust, data-driven research and deep, place-based engagement to make international development more effective, inclusive, and sustainable.

To learn more about our company, please visit our website at https://www.adroitassociates.org and explore our portfolio, mission, and the values that drive us. We are proud of our track record, and we believe that Adroit Associates is a place where your engagement can truly thrive.

The Digital Marketing Manager will contribute significantly to the planning, execution, and enhancement of our online marketing strategies. Reporting to the Country Representative for Afghanistan, this position will focus on refining Adroit Associates' digital presence, elevating brand visibility, and driving online lead generation. This role requires active collaboration with various teams and a solid grasp of marketing analytics to evaluate the effectiveness of digital campaigns. An ideal candidate would possess a passion for marketing, technology, and an interest in the international development sector.

Main Duties & Responsibilities

Strategy Development and Implementation

• Plan and execute digital marketing initiatives across diverse channels like SEO/SEM, social media, Email Marketing, display, and paid advertising.
• Manage and implement an annual strategic Digital Marketing plan, encompassing all communication mediums, targeting specific performance objectives.
• Create and execute content and digital marketing strategies aimed at engaging target audiences, generating leads, and directing traffic to the website.

Content Creation and Management

• Developing and implementing a content strategy such as website copy, social media posts, blog posts, email campaigns, infographics, and video content for the website and social media channels.
• Work with the team and other department heads to develop and produce high-quality marketing collateral in accordance with the brand voice and messaging across all digital channels.

Social Media and Website Management

• Manage and grow effective social media presence across all platforms.
• Manage the company's website and social media presence, ensuring that it is up-to-date, user-friendly, and optimized for search engines.

Performance Analysis and Optimization

• Track and analyse website and digital marketing performance, using data-driven insights and tactics to optimize strategies and make recommendations for improvement.

Trend Analysis and Team Collaboration

• Keep abreast of the latest digital marketing trends, sharing insights with the team and integrating innovative ideas into audience-targeting strategies.
• Provide strategic insights to the marketing and communications team.

Work Planning, Coordination, and Communication

• Develop and implement a work plan for digital marketing activities, ensuring alignment with overall marketing goals.
• Prepare work plans for team members, outlining key tasks, responsibilities, and deadlines.
• Facilitate internal communication and collaboration with various departments to ensure smooth execution of digital marketing strategies.
• Coordinate with external stakeholders, vendors, and partners as needed for digital marketing campaigns

 Other Responsibilities:

• Execute additional tasks and duties assigned by the supervisor to support broader marketing and communication objectives.
• Provide training and capacity-building support to internal teams on digital marketing tools and best practices.

Education:

• A Bachelor's degree in computer science, business, marketing, communications or any related field.
• While not mandatory, below certifications can provide an edge.
  • Google Analytics Certification
  • Google Ads Certification
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification
  • SEO Certification from platforms like SEMrush or Moz

Experience:

• A minimum of 5 years of work experience in the sector, involving corporate communications, original writing and editing, and Digital Marketing.
• Experience with specific tools or platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, CRM systems (like Salesforce or HubSpot), email marketing platforms (like Mailchimp or Constant Contact), and content management systems (like WordPress).

Key competencies for Digital Marketing Manager:

1. Strategic Thinking:

• Ability to develop, implement, and adjust digital marketing strategies that align with the organization's goals and objectives.

2. SEO (Search Engine Optimization):

• Proficiency in optimizing website content for search engines, understanding keyword research, and implementing on-page/off-page SEO techniques.

3. Data Analytics and Interpretation:

• Ability to analyze digital marketing metrics, derive insights from data, and make informed decisions to optimize campaigns.

4. SEM (Search Engine Marketing):

• Mastery in creating, managing, and optimizing pay-per-click (PPC) campaigns using platforms like Google Ads.

5. Effective Communication:

• Strong written and verbal communication skills, essential for content creation, team collaboration, and presenting strategies.

6. Content Management Systems (CMS):

• Proficiency in platforms like WordPress to manage and optimize website content.

7. Email Marketing:

• Expertise in email marketing platforms and understanding of email marketing best practices.

8. Social Media Marketing:

• Proficiency in using platforms like Facebook Ads Manager and other social media advertising tools.

9. Web Analytics:

• Mastery in tools like Google Analytics to track website traffic, user behaviour, and campaign performance.

Adroit Associates Values

In this position, you are expected to demonstrate Adroit Associates’ values:

• Passion for Positive Change: We place the lives of communities at the forefront of all our work. We believe transformation is possible and approach each project with enthusiasm and a passion for positive change.
• Commitment to Quality: We are rigorous, robust, and evidence-based in the work we undertake. We plan and control for quality and do all it takes to achieve the high standards we expect of ourselves and those we serve.
• Upholding Integrity: We abide by the highest professional and ethical principles in everything we do. We take complete ownership of and provide accountability for our work.
• Continuous Learning and Adaptability: We strive to be the best at what we do by maintaining an internal culture of critical thinking, openly sharing our successes and failures, and engaging in reflection and learning.

If you are interested in this position and meet the above qualifications, please submit your resume in PDF format to jobs@adroitassociates.org  Immediately and before March 16, 2025.

Note:

1. Please mention the position and vacancy number in the subject line of your email (Digital Marketing Manager, AA-VA-217); otherwise, your application may not be considered.
2. Interviews will be conducted on a rolling basis.